Media Smart Resources for Primary Schools and for Parents and Guardians

Media Smart
Awards or honours:

Global Good Awards - Bronze 2020

Original language


Resources are free to use but covered by copyright.

Available languages:
  • English
Available translation:

Media Smart is the non-profit education programme from the UK advertising industry, aimed at helping young people confidently navigate the media they consume. This includes being able to identify, interpret and critically evaluate all forms of advertising. Media Smart provides free teaching resources and parent guides on subjects like social media, body image and influencer marketing. (7-11 yrs, 9-11 yrs, 9-14 yrs)